The owner of Resolution Racing Services, Jon Salemi, presented us with a challenge when he was starting his new business: How do you stand out in an industry of checkerboards and bold, slanted text? That challenge was met by coming up with a classy and understated logo, with the lower contrast of gray offset by a darker red than commonly seen in racing.
We designed the Resolution Racing Services website with the same clean, understated concept, with a touch of rock star flair—Jon also plays guitar for Snapcase.
In late-2013, Resolution Racing Services wanted to be able to offer their clients some additional marketing services. We partnered with them to handle the marketing arm of their growing business.